We’re small – and proud of it. It makes us agile. It means we’re able to make magic at the drop of a hat, at a moment’s notice. It also means we’re able to offer a select group of clients our exclusive attention, from start to finish, vision to finishing touches.
Because for us, your wedding or event is not just a job
– it’s a labour of love.
CHERI VAN STADEN
Cheri has been in the industry for as long as she can remember. She started off in Cape Town, then spread her wings in the UK where she executed exclusive events alongside the Scottish Parliament and – a romantic at heart – managed numerous weddings. On returning to South Africa, Cheri joined The Aleit Group as a project manager in the Events Team, where she worked on high-end accounts with top financial institutions, executing multiple high-grossing events in record time across South Africa. She then stepped into the role of Director and Principal of The Aleit Academy, which under her direction became a stand-alone, fully accredited educational body housed in a purpose-built campus. She is also the woman responsible for the Lourensford Harvest Market – the first of its kind in the Helderberg area – from concept to launch and all the project management in between.
Bringing a sense of humour to almost any situation, Cheri adds a light-heartedness to the 2iC team– a trait paired equally with the task-driven, military precision that she applies to all the necessary admin and logistics. A lover of people, of building relationships with clients and suppliers alike – this is what drives Cheri to exceed expectations with true heart. Cheri is a woman of her word who is family-focused, devoted to her husband and daughter as well as her Christian beliefs, which ensures integrity and honesty in all her dealings.
Born and bred in Cape Town, Shelley thrives on the diversity of the Mother City. She was drawn to the world of events and weddings during her studies, while completing a degree in project management. After graduating, she spent many years in the industry, which allowed her to hone her skills in the field in combination with her natural artistic flair, developing a perfect balance of structure and creativity.
On top of this, Shelley brings a youthful, innovative and spirited perspective to the 2iC team, and a commitment and passion to every event, to each client’s particular vision.
Shelley is an avid believer in lifelong learning and self-renewal, positive to the core and value-driven – both at work and in her personal life. She’s a people person – she thrives on interaction with those around her, and recharges by connecting with loved ones, particularly while in nature.